Research & market intelligence

Research & market intelligence

Prepare decisions using traceable sources.

A clear scope of work

Research & market intelligence: where does it help?

Prepare decisions using traceable sources.

Start with the desired outcome. Depending on scope, the right solution may be a specialist, a project team or a defined work package.

Tasks and outcomes

01

Define questions and source scope

02

Evidence and contextualise findings

03

State uncertainties and next questions

Possible outcome: Source-based brief with assessment limits.

Select by assignment

Which roles are relevant?

13 roles with this professional connection. These describe capabilities, not currently available people.

The task in practice

How to recognise the value

Prepare decisions using traceable sources.

Starting point

Capacity is missing for this task: Assess public and approved sources for a specific market or competitive question

If this situation persists, it consumes capacity and makes decisions harder. The brief should therefore specify which workflow needs to change.

Intended value

Source-based brief with assessment limits

Define a real acceptance case before starting. A broad capability requirement becomes a task whose result your team can assess and use.

Which capabilities matter for your assignment?

Select the professional priorities that belong in your brief.

No priorities selected yet.
Discuss the task ↗

Three possible ways to scope the task

Research analyst

Assess public and approved sources for a specific market or competitive question.

Your team receives support for a clearly scoped work package.

What makes the result tangible

Research brief with a source register, interpretation and remaining knowledge gaps.

Understand this role’s responsibilities ↗
Geopolitical analyst

Monitor political developments and their potential implications for defined markets.

Your team receives support for a clearly scoped work package.

What makes the result tangible

Situation brief with scenarios, indicators and explicit uncertainty.

Understand this role’s responsibilities ↗
Market Research Analyst

Structure market questions and sources systematically

You receive a source-based market overview with explicit assumptions.

What makes the result tangible

A source-based market overview with explicit assumptions.

Understand this role’s responsibilities ↗
Capability compass

Which combination moves your project forward?

Connect your task to relevant capabilities. A tool selection narrows the working environment; the results explain each professional connection.

Starting pointResearch & market intelligenceSearch the full catalogue ↗

The professional connection becomes clear through tasks and possible outputs.

Capability profiles for orientation. An individual’s suitability is assessed against the search brief.

Refine the selection ↗
Your assignment with VB Analyst

Choose expertise. Define the engagement.

A capacity gap does not always require a permanent role. Choose a model by responsibility, duration and desired outcome.

A useful starting point

Anything still unclear?

Short answers for your next step. We can work through your specific situation together.

Discuss my question ↗
What belongs to this area?

Source-based brief with assessment limits

Can I hand over one specific task?

Yes, if inputs, outputs and ownership can be defined. We agree which parts stay with your team and how acceptance is assessed.

Are the specialists available now?

The profiles describe capabilities and typical assignments. Actual people, availability, terms and engagement are assessed for your specific need.

Your expertise selection

Compare roles

Compare up to four roles by their responsibilities. This does not assess actual people.

Discuss this selection
↑