01
Performance marketing and Google Ads
Manage campaigns with traceable budgets, tests and evaluation.
Request this expertise ↗Campaigns & web analytics
Campaigns & web analytics
A campaign and measurement structure with approved events and traceable evaluation. Support for Campaigns & web analytics through a specialist engagement or a clearly scoped work package.
At a glance
What does this service include?
This area brings together Performance marketing and Google Ads, SEO and search engine marketing, Google Analytics and Tag Manager, Marketing automation and email marketing. You can enquire about a specialist role or a defined task. Scope and responsibilities are agreed before work starts.
02
SEO and search engine marketing
Align search intent, content and campaigns with relevant queries.
Request this expertise ↗03
Google Analytics and Tag Manager
Structure events and measurement definitions in approved analytics environments.
Request this expertise ↗04
Marketing automation and email marketing
Organise contact journeys and messaging with clear rules and approvals.
Request this expertise ↗The engagement outcome
An outcome you can assess.
A campaign and measurement structure with approved events and traceable evaluation.
Definitions and provenance are checked before judging activity. Leads are assessed against agreed criteria. Campaign changes, approvals and pending feedback remain traceable.
Make the brief concrete
- What should the engagement make possible?
- Which systems and information are available?
- Which experience is essential?
- When should it start, and who decides?
Relevant roles
Which specialist do you need?
Marketing manager ↗Performance marketing manager ↗Growth marketing manager ↗Social media manager ↗Account-based marketing specialist ↗Business development specialist ↗Looker Studio specialist ↗Communications Consultant ↗Content Marketing Manager ↗SEO Manager ↗SEA Manager ↗Email Marketing Manager ↗Marketing Automation Manager ↗E-Commerce Manager ↗Sales Operations Manager ↗Key Account Manager ↗Product Marketing Manager ↗Brand Manager ↗PR Manager ↗Corporate Communications Manager ↗Campaign Manager ↗Affiliate Marketing Manager ↗Marketplace Manager ↗CRO Specialist ↗Marketing Analyst ↗Web Analyst ↗Digital Analytics Manager ↗
Tools and working environments
Awin Brandwatch ChannelEngine Confluence Microsoft Excel Figma Google Ads Google Analytics Google Search Console Google Tag Manager HubSpot Looker Studio Mailchimp Microsoft Advertising Microsoft Teams Miro Microsoft Power BI Microsoft PowerPoint Salesforce Screaming Frog SEO Spider Microsoft SharePoint Shopify SQL Talkwalker Microsoft Word WordPress
Areas of work
Your assignment, made concrete
What should change for your team?
A campaign and measurement structure with approved events and traceable evaluation..
Choose the tasks you actually need. This creates an initial scope for the conversation.
Your selected scope
Refine the scope together ↗Select one or more work packages.
Capability compass
Which combination moves your project forward?
Connect your task to relevant capabilities. A tool selection narrows the working environment; the results explain each professional connection.
Starting pointCampaigns & web analyticsSearch the full catalogue ↗
03Reasoned role selectionTask · capabilities · outcome
The professional connection becomes clear through tasks and possible outputs.
Marketing manager
Align audiences, channels and campaigns in a coordinated marketing plan.
Your possible outcome
Prioritised action plan with owners, budget parameters and review dates.
Performance marketing manager
Structure paid campaigns and evaluate results in their business context.
Your possible outcome
Campaign report documenting tests, costs and the quality of resulting enquiries.
Growth marketing manager
Prioritise and test growth hypotheses along the customer journey.
Your possible outcome
Experiment plan with a baseline, success criterion and traceable evaluation.
Capability profiles for orientation. An individual’s suitability is assessed against the search brief.
Refine the selection ↗Your assignment with VB Analyst
Choose expertise. Define the engagement.
A capacity gap does not always require a permanent role. Choose a model by responsibility, duration and desired outcome.
Useful information for your enquiry
Campaigns & web analytics
Which of these tasks needs covering: Performance marketing and Google Ads; SEO and search engine marketing; Google Analytics and Tag Manager?
Possible work objective
A campaign and measurement structure with approved events and traceable evaluation.
- Task, existing systems and scope
- Essential criteria, internal contact and approval
- Preferred start, duration, capacity and budget range
You can leave undecided details open. Non-confidential information is enough for initial contact.
Selected model: Managed service
Discuss these requirements ↗View this model and its responsibilities ↗What happens next
From enquiry to a well-prepared start
- Define the requirement
We clarify the task, priority and outstanding requirements with you.
- Assess specialist fit
Relevant experience is assessed against the assignment. Open questions and working parameters remain visible.
- Agree selection and scope
You decide through specialist discussions. Capacity, terms and responsibilities are agreed.
- Prepare onboarding
Access, the first milestone, contacts and handover are established.
How soon can work start?
Timing depends on suitable availability, selection, agreement and access. For urgent needs, separate essential initial work from later tasks. A binding start date is confirmed for the specific assignment.
A useful starting point
Anything still unclear?
Short answers for your next step. We can work through your specific situation together.
Discuss my question ↗What belongs to this area?
A campaign and measurement structure with approved events and traceable evaluation.
Can I hand over one specific task?
Yes, if inputs, outputs and ownership can be defined. We agree which parts stay with your team and how acceptance is assessed.
Are the specialists available now?
The profiles describe capabilities and typical assignments. Actual people, availability, terms and engagement are assessed for your specific need.